How to Choose the Right Keywords for SEO

So you have found many big keywords, the question now is what keywords should you go after?

Of course, some keywords will be harder to rank and others will be easier. Some keywords could generate more revenue even with less traffic.

So how can you determine the best keywords to go after?
There are 2 factors you should take into consideration when you’re deciding which keywords will be the best to use for your business.

  • Commercial Intent
  • Competition
  • Commercial Intent
Keywords are generally classified into 2 types; informational and commercial keywords.
Informational keywords are keywords that people look for to learn more about a given topic or to find a quick solution to their problem.
They’re just searching for something to gather information, like “what is web hosting?”.
This does not mean that you are willing to choose a hoster today and make a purchase.

On the other hand, commercial keywords are keywords that prospects use when they plan to purchase a product. For example, “best web hosting company”, “content marketing services” or “best premium digital marketing courses” etc.

This isn’t a science that I can’t teach you, but when you’re in the Google Keyword Planner, you’ll notice a great difference between the bid value of commercial.

keywords and informational keywords
You could also apply the old copywriting AIDA formula here.
Here’s what I mean:

Attention: These are the information keywords most of the time. Good at generating traffic and getting people to know about you and your business.
• Interest: When people start to have an interest in a topic, they’ll start looking for a comparison, and see which service to go after, and so on.
• Desire: After they decide on the service to use, they’ll have the desire to go with that service. They may start looking for coupons, final reviews to make sure that they chose the right product.
• Action: After they have the desire, they’ll start taking action. 

They’ll start searching for how to buy the product and so on.You don’t need to always go with action keywords, but whenever you can, it’s better After you’ve found a great commercially intent keyword, you now should analyze the competition on the first page of Google’s SERPs.The less competitive a keyword is, the easier it will be to rank for.

Here’s a step-by-step guide on what to do:

    • Go to the MozBar Tool page and click on the browser you use.
    • After that enter your search in Google.
    • Check the PA (Page Authority) of the page, the higher the number, the harder it’ll be to beat that page.
    • After that check DA (Domain Authority), same as above.
    • Click on link analysis, and observe the links that point to this site.
    • After 20-30 seconds you could easily determine.

    Go to and enter a seed keyword.
    Wait for a few seconds and let the tool do the work.
    Do this search again for other sites such as Youtube, Bing, and App Store. This will help you to find better ideas.

    MetaGlossary to search for keywords by definition
    Here’s another great tool you could use for keyword research. is a site that searches for definitions.
    The beauty of this tool is the related terms that come with the definition. They’re enough to keep you busy.

    Wikipedia can also be used as a keyword research tool
    Yes, Wikipedia could be used to find more hidden keywords. Wikipedia is the sixth most popular site in the world.
    They rank on the top 3 results of Google SERPs for almost anything, and they got there without relying on paid advertising.
    Want to know their strategy? Content marketing and SEO (learn more about SEO here).

    They get all their traffic from Google
    You should find out the keywords they use and try to come up with long-tail variations.
    Here is exactly what to do:
    1. Google your topic. Most of the time you’ll find Wikipedia is the first result. If not, add the search parameter inurl: Wikipedia” next to your keyword.
    2. Open the Wikipedia site and identify keywords you could use, and try to come up with long-tail variations.
    3. A table of contents is also a good source to find more keywords.
    Paid Keyword Research Tools to Check
    If you’re serious about growing your business, which you should be, you’ll need to invest in keyword research tools to find the best keywords your target customers use to find businesses just like yours.
    Yes, you could go check the competition on the Google Keyword Planner, search for each keyword on Google, open each site, check on-page optimization, and so on, and it’ll take you forever.

    But you run a business, save yourself some time and let a premium keyword tool do all the heavy lifting for you.
    Here are a few keyword research tools you could check. You’ll find the benefits of each when to use each, and the one I really prefer.
    So here we go:
    • Semrush: This tool will help you generate a fresh list of keywords that’s hard to find on the Google Keyword Planner.
    •  Moz’s Keyword Analysis tool: This tool helps you with the analysis part of keyword competition, but it won’t help you find new keywords.
    • SECockpit: This tool is targeted at SEO professionals, people who are into this forever. It won’t be a good choice until you spend some time with other tools first.
    • Long Tail Pro (my best choice): If you’re looking for a tool that could help you with finding a lot of fresh hidden keywords + help you with analyze the competition, and one with an easy interface, then you should grab this tool at all cost. 
    • The best part is that it won’t cost you a fortune as other tools.

    The Truth About SEO
    SEO is 90% about choosing the right keywords for your business. We’ve written a blog about the best SEO strategies for small businesses here.
    If you find the right keywords, you’re ahead of 90% of your competitors. With on-page optimization and a link-building strategy (learn more about link building here), you could easily outrank the rest.
    Now, you know what it takes to find a lot of keywords. You know the factors that determine which keywords you should go after. You also know the tools that could help you with this process and make it much easier for you.


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