The Top 7 ways to improve your site's ranking (SEO)

Answering yes to these questions can improve your ranking in search engines. Be natural and easy to use. For example, you do not want the word "engineering" to appear three or more times in the URL or for the phrase Northern Lights to be repeated in the page title and also in all titles. Readability and usability continue to trump search engine optimization.

Besides the URL, title, and page titles, content is the most influential on search engine rankings. Repeat your key phrase several times throughout the page - once or twice in the opening and closing paragraphs, and two to four more times throughout the rest of the content. Be trustworthy. Strategic link to relevant sources and additional information - within your organization's large website and even to other useful websites.

Don't forget to use bold, italics, headings (especially H1), and other accent marks to make these keyword phrases stand out, but don't overdo it. You still want your language and writing style to read naturally. Never sacrifice good writing for SEO. The best pages are written for the user, not for the search engine.

It is very difficult for a web page to achieve search engine rankings for multiple keyword phrases unless those terms are very similar. A page can sort for both "Biomedical Engineering Jobs" and "Biomedical Engineering Jobs". It is not likely that "Student Affairs", "Dean of Students" or "Gender Discrimination" and "Procedures for Reporting Violence" are not likely to fall on a single page.

If you want to rank multiple keyword phrases with your website, you will need to create a separate web page for each keyword phrase that you target.

Put keywords

Once you've chosen your keyword phrase for a particular page, consider the following questions:

 1-Can I use part or all of the keyword phrases in the page URL (using keywords in folders)?

 2-Can I use part or all of my keyword phrases in a page title?

 3-Can I use some or all of my keyword phrases in page titles and subheadings?

 Update your content regularly

You may have noticed that we are very committed to the content. Search engines do it too. Regularly updated content is considered one of the best indicators of a site's relevance, so be sure to keep it up to date. Review your content on a set schedule (a semester for example) and make updates as needed.

Writing additional, keyword-rich content on your departmental news blog can also improve your search engine rankings. Blog posts can be shorter updates on the specific topics you are targeting. Link relevant CMS web pages and blog posts where it helps the reader get a better idea or additional information on the topic.


When designing your website, each page contains space between <head> tags to insert metadata or information about your page content. If you have a CMS site that was originally created by the UMC Web team, the UMC Web team will pre-populate this data for you. However, you must review and update metadata as your site changes over time.

Title description data

Address metadata is responsible for the page titles displayed at the top of the browser window and as the title in search engine results. This is the most important metadata on your page.

For those who have a CMS website, the web team has developed an automated system to generate the meta-address for each web page based on your page title. This adds to the importance of using thoughtful, keyword-rich, page titles.

Description of metadata

The metadata description is the textual description that your browser can use to return the search for your page. Think of it as a window to your site - a short, engaging description of what's on it, to encourage people to enter. A good meta description usually contains two full sentences. Search engines might not always use your meta description, but it's important to give them the option.

Keyword metadata

Keyword metadata is rarely used to tabulate search engine rankings. with each sentence consisting of 1 to 4 words. A good example of this is the computer science degree.

4. You have a site that deserves a link

A content-rich, reliable, and unbiased webpage is more likely to attract and help visitors find out more about what interests them with links from other websites, thus improving your search engine performance.

Improve your authority and credibility by adding relevant links in the text. Instead of having "click here" links, try typing the name of the destination. "Click Here" has no search engine value beyond the attached URL, While "Michigan Tech Enterprise" is keyword rich and will improve search engine rankings as well as page rankings.

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