How to Set Up Google Publisher Center in 2022


Google has integrated Google News Producer and Google News Publisher Center into one tool.  Google, officially called the Publisher Center, has created an enhanced user experience and an expanded set of functions that allow any publisher to easily manage content across multiple Google News properties.

Among the many great new features, the Publisher Center offers is the ability to simultaneously manage multiple sites within an organization, as well as the ability to switch between more than one organization.

This makes it easy to manage multiple sites in multiple organizations.

It’s important to note that anyone creating a new post within the Publisher Center must have ownership of the site because this content is published within the Google Search Console.

Settings you need to make in the Google Publisher Center

Create Your Organization

Make sure you're signed in to your Google account and go to the Publisher Center home page.  If you don't already have a Google account, you can set it up through the Publisher Center as described by Google.

  If your organization was previously set up to publish to Google News, you may have already seen your site listed.  If this is the case, click Edit to begin the optimization process.

Prepare Your Post

If this is the first time you've set up your organization to publish content to Google News, click + Add Post in the left navigation menu:

   Name of Publication

Here you will provide basic information for your site.

Once the post has been created, you will see the following main screen:

From here you can follow the preparation process for your post.  The first thing to do is verify ownership of your site through the Google Search Console. If you need any help setting up the Google Search Console, please see our post about the process.

Check Your Content

The next step is to update your basic information, as well as verify your content and URL through the Publisher Center.  First, click on Publishing Settings from the main interface:


Here you can update the post name, main language, location and check your URL.  If you're having trouble verifying your URL, Google offers you detailed assistance with the verification process.

From this interface, you can also add any additional website URLs, as well as update your contact information.  Just scroll down and you will see all the available options:

Basic Information and Location

Next, you will want to add your logos to your post. Just click the "Visual Styles" tab at the top of the page and add the appropriate logos:

When you're done adding all your information, don't forget to click Save in the top right corner of the screen.  Once you’ve got your basic information, you’re ready to configure.  Just go back to the main interface and click on the Google News box:

This will open the configuration interface, where you can customize your visuals and content.  If you have already set this up, you will see the current data.  If you haven't already, you'll need to click Edit on the right side of the screen to start setting things up:


This will take you to the general edit menu for your post.  You can add post descriptions, categories, distribution options, and tracking to Google Analytics.  When you're done, just click the Next button in the bottom right corner of the screen.  This will take you to the Content Settings tab:


If you want to add certain sections as tabs in the Google News app, tap + New Section.  From here you can name your section and add your RSS feed to be filtered by Google.

Once your partitions are complete, you can restrict access to your partitions to specific users, if you need something private, or for testing.  Again, when you're done, just click Next in the bottom right corner of the screen and you'll be taken to the final step, Review, and Post:

As you can see here, if you are missing any details, Google will list them for you to review.  Once all your settings are complete, you will be able to submit your site to Google for review.

Content Labels

Once you have defined your partitions, you will need to add labels to them.  These content labels add more context to the type of content contained in the section in question.

It should be noted that not all sections will require content labels, and should only be used if they accurately represent one of the available content label options.

You can add site-level content labels, or create them for specific sections.  Google gives you a short list of options for adding content labels:

Add Users

Individuals may be granted access at the organizational, post, or post account level.

To grant access, tap User Permissions in the left navigation menu.  Once there, you can enter the person’s email address and select the level of permission they need.

You can also check which users already have access and permission levels.


Set up your Publisher account  ›

Publisher Center overview ›

Publisher Center ›


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