The 20 Most Expensive Keywords in Google Ads

Top 10 Most Expensive Keywords on Google

The 10 most expensive keywords are:
  • Credit   💨  Lawyer
  • Donate 💨  Degree
  • Hosting💨 Claim
  • Insurance  💨 loans
  • Mortgage   💨 Lawyer

You’ll notice that these 10 Most Expensive AdWords Keywords deal primarily with finance and industries that manage large amounts of money.  The fact that the educational keyword “degree” is one of the ten best keywords on Google, along with lawyers and credit, reminds us of the rising value of education.

The following 10 most expensive keywords complete our overall list, resulting in the 20 most expensive keywords:
  • recovery  💨 Conversion
  • Gas / Electricity 💨  layers
  • Conference call 💨 trade
  • Software  💨  rehab
  • Treatment💨 Umbilical cord blood

There you have it - the most expensive keywords.  If you're considering entering one of these industries, be prepared to pay high CPC rates for your top keywords.  While some may start with treatment facilities for the greater good, be aware that you will end up in one of the more expensive niche groups, and your paid search marketing portfolio will suffer.  from such high click costs.

The most expensive search engine marketing keywords can be frustrating for those in the industry, but they are the best keywords for Google, generating 97% of advertising revenue on Google sites (AdWords, AdSense).  In the past four quarters, the largest player in search engine history generated $ 32.2 billion in total ad revenue.

KeywordCost per Click (CPC)

insurance.  54.91 dollars 💨  loans.  USD 44.28
Home loan.  $ 47.12        💨  Lawyer.  USD 47.07
attributed to him. $ 36.06 💨  Lawyer.  USD 42.51
Donated.  $ 42.02 USD.   💨  Degree.  USD 40.61 hosting.  $ 31.91 USD.  |  Claim.  USD 45.51 conference call.  $ 42.05 💨  trade.  $ 33.19 USD
treatment or treatment.         $ 37.18  💨  Umbilical cord blood.  $ 27.80  
Programming.  $ 35.29 💨 Recovery.  USD 42.03
Conversion.  $ 29.86    💨  Gas / Electricity.  USD 54.62
layers.  $ 35.04             💨  rehab.  $ 33.59 USD

Read the full story of Most Expensive

• Keyword: Most Expensive Keyword in Google AdWords

• Rank Your AdWords Account Free: Use the AdWords Rank Tool to get a free,               

• Read our follow-up story for Most Expensive Keyword Study: Where Is Mesothelioma, What Is Cord Blood And Other Frequently Asked Questions About Our Most Expensive Keyword Study
Most expensive PPC keywords
How does Google make money? 
Surprisingly, 97% comes from online pay-per-click advertising.  So we decided to research and find out what are the best keywords on Google.  Some of our results on the most popular and most expensive CPC keywords are predictable, while some (like cord blood treatment, mesothelioma treatment) surprised us and our readers.
Want to learn more about how Google Ads works? 
Check out our infographic:  What is Google AdWords?

Most Expensive AdWords Keywords While the minimum bid for each keyword is 5 cents in AdWords, the high-value keywords listed above are nowhere near that.  Google can make up to $ 50 per click from the best PPC keywords.  Keyword advertising is a very profitable business for Google.  Learn more about  AdWords costs here.

The most expensive niche groups that pay for the most expensive keywords are industries with very high customer value;  The most expensive AdWords keywords are in industries where customer return is higher. 

Ultimately, the number of money insurers get from the individual insuring them makes high cost-per-click rates worth the investment, even at $ 54 per click.

Tips for Companies on Expensive Keyword Niches on Google

You ask yourself, should I use AdWords?  If you work in an industry that pays a lot of money for the most expensive keywords in Google AdWords, you’ll want to make sure you’re implementing the best pay-per-click marketing practices.  Here are some things to keep in mind:

• Be specific: goal specific, 3-5 word keywords.  You can use the Google AdWords Keyword Tool to generate specific keyword ideas, whether they are broad or long keywords.

• Quality Score: A higher AdWords Quality Score can lower your cost-per-click (CPC) and help you pay less for more successful keywords.  Finding the right keywords and breaking down large keyword lists into smaller and more segmented lists where you can easily write targeted ad text, resulting in a better Quality Score and a more good keyword ranking.

• Use negative keywords: Inappropriate keywords lead to expensive clicks that never convert, and when bidding on the most expensive keywords at $ 50 per click, negative keywords are really necessary.

• Expand your view: Especially if you’re looking to spread brand knowledge, the Display Network is a great way to generate affordable clicks;  And with tools like Smart Ad Builder, you can get up to your rendering faster and better than ever.

• Landing Page Optimization: While most AdWords conversion rates remain around 2%, we often see landing pages that convert at 20%or even 30%.  The key to landing page optimization is to constantly test different types of offers and test how people respond to them.
How does Google make money?

Many people were surprised to discover that Google earns 97% of its revenue from pay-per-click advertising online.  We decided to research and separate the keywords that make Google more profitable.

How is data collected for the most expensive keyword analysis?

We then organized the general aggregate list of keywords into categories by topics, such as 'credit' or 'insurance.'

The largest keyword categories are determined by weighing the number of keywords in each category, as well as the estimated monthly search volume and average cost-per-click for each keyword.

For the Most Expensive Keyword Infographic, we aggregated data from our large keyword database and Google's Keyword Tool to identify the 10,000 most expensive English keywords over a 90-day period.

Why is Quality Score important when bidding on competitive keywords?

If you're concerned about your Quality Score, try the free AdWords Grader, a free tool that helps advertisers evaluate their PPC campaigns based on important metrics like Quality Score. 

If your score is low, you can improve your Quality Score by writing more targeted ad text and landing pages.

Quality Score is essential to using AdWords effectively and getting the most out of your advertising budget. 

When bidding on competitive keywords, a Quality Score is especially important because a high-Quality Score can help you lower your average CPC.

Why are negative keywords useful when bidding on expensive keyword categories?

Negative keywords help you eliminate unwanted queries that trigger your ads.  Identifying these can help see what types of keywords are likely to match you and eliminate irrelevant keyword phrases, which helps avoid wasted spending.

Why is landing page optimization important when bidding on expensive keywords?

Well-optimized landing pages can have conversion rates of 20% or even 30%.  The key to landing page optimization is to try and test different types of offers and see how people respond.

Why is it important to be specific when bidding on expensive keywords?

Targeting more specific keywords ensures that you only pay for keywords that are relevant to your business.  Goal specific, keywords from 3 to 5 words.  Implementing the Keyword Tool can help you generate specific keyword ideas, just make sure you only pay for your business’s own keywords.

Are there other industry studies on Google’s best keywords?

Yes, we have done a lot of research with various parties about Google revenues.  Verify:

• 2011 Google Revenue Breakdown
• Our follow-up on this study, where is

mesothelioma, what is umbilical cord blood, and other frequently asked questions

What is the minimum bid for each keyword in Google AdWords?

The minimum bid for each keyword is 5 cents.
What is Google's maximum revenue per click?
Google can get you up to $ 50 per click PPC keyword bid.

What is the most expensive keyword category?

Google AdWords keyword categories with higher volumes and costs, such as the 'insurance' category, represent businesses that have a very high value to a lifetime customer - in other words, industries like this are willing to pay big to get a new customer because a long term payment on that is beneficial.

What is the maximum CPC for insurance keywords?
The maximum CPC for insurance keywords is $ 54.91.

What is the maximum cost per click for loan keywords?
The maximum cost-per-click for keyword loans is $ 44.28.

What is the maximum cost per click for mortgage keywords?
The maximum CPC for mortgage keywords is $ 47.12.

What is the maximum CPC for the keyword lawyer?
The maximum keyword CPC for an attorney is $ 47.07.

What is the maximum registered cost per click for credit keywords?
For keywords being credited, the maximum CPC is $ 36.06.

What is the maximum cost-per-click for attorney keywords?
The maximum CPC for attorney keywords is $ 42.51.

What is the maximum CPC for keyword donations?
The maximum CPC for donation keywords is $ 42.02.

What is the maximum CPC for keywords?
The maximum CPC for keywords with a degree is $ 40.61.

What is the maximum cost-per-click for keyword hosting?
In keyword hosting, the maximum CPC is $ 31.91.

What is the maximum CPC for keyword claims?
The maximum CPC for claiming keywords is $ 45.51.

What is the maximum CPC for keyword therapy?
The maximum CPC for therapeutic keywords is $ 37.18

What is the maximum cost-per-click for cord blood keywords?
For blood keywords, the maximum CPC is $ 27.80

What is the maximum cost-per-click for conference call keywords?
The maximum CPC for conference call keywords is $ 42.05.

What is the maximum cost-per-click for commercial keywords?
The maximum cost-per-click (CPC) for keyword trading is $ 33.19.

What is the maximum CPC for program keywords?
The maximum CPC for program keywords is $ 35.29.

What is the maximum CPC for keyword retrieval?
The maximum CPC for keyword retrieval is $ 42.03.

What is the maximum cost per click for a keyword move?
The maximum recorded CPC for migration keywords is $ 29.86.

What is the maximum CPC for gas and electric keywords?
For gas and electric keywords, the maximum recorded CPC is $ 54.62

What is the maximum CPC for category keywords?
The maximum CPC for category keywords is $ 35.04

What is the maximum CPC for Rehab keywords?
The maximum CPC for Rehabilitation keywords is $ 33.59


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