Efficient link building strategies to improve search engine ranking


The strategy you devise is the main driving factor behind your link building results. Here is a look at the top link building strategies that you can take advantage of to achieve your desired results. 

Ultimate Guides typically cover detailed information on a specific topic and comprise of various subheadings, illustrations, and super-long content. 

Since Ultimate Guides give users access to massive information in one place, they can be an option for getting backlinks. 

Lists or list posts are posts that feature a numbered list of facts, techniques, tips, reasons, and much more. 

Packaged in snippets, these posts contain information that provides value to users. 

After analyzing 1 million pieces of content, BuzzSumo concluded that list posts generate far more backlinks than other forms of content, including infographics, quizzes, and more. 

Resource Page Link Building 

What are Resource Pages? 

Resource pages are pages that contain a curated list of resources that only link to informational content from various websites. 

The higher the number of backlinks on a page, the more authority it has. 

Linking to the resource page is a practice where you link to your website from a resource page. 

Your chances of getting link placements on resource pages largely depend on the quality of your content. 

You can easily find resource pages using the following Google search strings.

  • “Keyword” + inurl:links
  • “Keyword” + “useful links”
  • "Keyword" + "useful resources"
  • “Keyword” + “useful resources”

Let's say your niche is medicine.  You can use medicine in the keyword field followed by one of the Google search strings above. 

Once you have the resource pages, you need to figure out if a particular resource page is suitable for your link building purposes. 

Not everyone has the same link building needs.  You can use metrics like page authority, domain authority, page/domain web traffic to decide if a given resource page is right for you. 

This will give you the ideal site for your resource page link building process. 

Look for content worth linking to from the resources page. 

Finally, write an email stating how your content can be a valuable addition to the resource page and ask the website owner to link to their site. 

Broken Link building 

Broken link building is a unique link building strategy. 

While other strategies involve asking people for backlinks, building broken links allows you to help add value to someone's website. 

I will tell you how you can execute this strategy. 

The first step is to identify broken links on a website.

Install Check My Links chrome extension or LinkMiner.

Not sure which website to check for broken links?  Choose a page with more links.

If there are many links, it is likely that one or more of them are broken.  That's the idea.

A resource page of your niche should be the best option.  After all, it is fully loaded with links.

You can use Chrome extension to easily remove broken links on the page.


broken links

Finally, send an email to the website owner highlighting the broken links you identified and suggest replacing the link with your own. 

Guest Blogging 

Guest blogging never goes out of style. It is, of course, one of the classic link building strategies. 

Use a search string like ("write for us" + "keyword") to find blogs and websites that are currently accepting guest posts in your niche. 

following Google search strings

Review the search results and select the ones that are right for you. 

Use the contact form or email address to start a formal conversation requesting a guest post opportunity with backlink placement.

 Unfortunately, guest posting opportunities are not only available to you, but also to your competitors.  Make sure you stand out from the crowd every step of the way. 

Getting professional assistance from a trusted Guest blogging service provider can take the load off your shoulders and help you achieve the desired results to outperform the other players in your industry. 

Blogger Outreach Strategy 

Take an extra sip of coffee, because you've stumbled across the most comprehensive guide to blogger outreach. 

Whether you're a blogger trying to build some backlinks, an entrepreneur looking for new ways to promote your products or services, or a content manager trying to promote your latest blog post, we've got you covered. 

We'll guide you through a step-by-step approach to developing an outreach strategy that breaks down barriers and helps you stand out. 

We'll show you everything from spotting and qualifying targets to the actual emails to send.  We'll even show you what tools and apps might come in handy. 

What is the reach of bloggers?

Blogger outreach is the process of strategic communication and relationship building with industry influencers and publishers to achieve a specific goal, including:  

  • Influencer marketing: creating valuable alliances with key influencers in the industry. 
  • PR: Increase brand awareness and get more exposure through content. 
  • Associations: promotion of your products and services to mass audiences.
  • Content Marketing and SEO: Guest posting opportunities, promoting new content, and earning new backlinks.
There are also many other goals that can be achieved with a blogger outreach strategy. 

By finding the right bloggers and communicating to them a potential win-win for both parties, you can generate massive growth for your business in many ways. 

For example, let's say you own a construction company and want to take advantage of the reach of bloggers to promote your services. 

You could create a list of bloggers in related industries, like real estate or interior design, and partner with them to promote your content. 

Your audiences are pretty similar, but you aren’t direct competitors. This could be a great way to get more exposure and (eventually) acquire new clients. 

In short, blogger outreach comes down to identifying the channels where your audience hangs out online and building solid relationships with the owners of those channels.

Unlinked Brand Mentions 

All companies mention their brand somewhere on the Internet.  These brand mentions do not necessarily have to be linked to the corresponding website. 

Why not use your unlinked brand mentions to your link building advantage? 

Yes, you can translate unlinked brand mentions for backlink placements on websites with minimal effort in the right direction. 

Use a brand monitoring tool like Semrush to track mentions of your brand across the internet. 

Once you find people who have mentioned your brand name on your web space, reach out to them and ask for backlink placements. 

However, you need to make sure that these links add value to the visitors of the corresponding domain.  That way, the link juice is properly transmitted, which has a positive impact on the authority of your website. 

Podcast Links 

Links are everywhere.  You just need to have a good eye for them. 

What if I Told You? 

That you can get backlinks without writing content or starting outreach campaigns. 

It is definitely possible.  All it takes is one word: Podcasts. 

You just have to show up and talk about things you know and you get a link like that. 

A podcast can be about anything, as long as it adds value to listeners. 

Talk about something your target audience wants to learn and it will get the job done without lifting your finger.

Learn more about using podcasts to build backlinks to your site.

HARO Links 

HARO or Help A Reporter Out is an ideal place to connect with high authority and trustworthy website bigwigs. 

Once you sign up, you will start receiving emails on a daily basis.  Set a time frame, say 30-45 minutes every day, and look for queries within your experience and respond to them. 

If your answer stands out, you get a link placement on a high authority website. 

It is not certain that your answers will be quoted, but when they do, the impact will be high. 

This is how HARO links reinforce your SEO efforts. 

Image and Infographic Link Building 

Visual assets like infographics, images, and diagrams make way for seamless link building.  They present large chunks of information in a comprehensive way.  Users also like visual assets.

So how do infographics and images simplify link building? 

Let's say you include a graphic or chart on one of your web pages. 

Every time someone shares the graphic, you automatically get a link from their website to yours.  From this point of view, visual assets are more useful for link building than text-based content. 

Get Competitor Links Using Tools Like AHREF's Link Intersection Feature 

Did you know that your competitors can help you strengthen your backlink profile? 

That is how: 

If a website links to one or more of your competitors, chances are they can link back to your site. 

So how do you find these sites that link to your competitors? 

The semrush Link Intersect tool can simplify the process for you. 

Enter some of your top competitors into the tool. 

semrush Link Intersect

Choose "all targets below" -> Show Link Opportunities. 

You will see a list of websites that they all link to. 

Check them out to find the best option for link building. 

Be sure to choose places where your potential prospects are likely to hang out.  That is precisely where you should establish your presence.


Is it so?  Not yet. 

I'll tell you another way to refine your search for domains that link to your competitors. 

Link Intersect -> Enter domains -> Click "any targets below" -> Show Link Opportunities. 

Now you will get more results based on the number of intersections. 

Pre-select the websites you will contact for link building opportunities. 

Content Promotion 

Creating link-worthy content is important.  However, you can't stop there, especially if your goal is to build a great link profile. 

People should be able to discover your web pages to link to them. 

This is exactly why content promotion is mandatory. 

So how do you promote your content?  

  • Scope 
  • Communities/ Forums
  •  Advertising


Invest in platforms like Google Ads, Facebook Ads and others to improve the visibility of your content.  The higher the visibility, the higher the chances that someone will show an interest in linking to your content. 

Well-written content can generate multiple backlinks in the long run.  Investing a small sum of money to advertise your content is not a problem when you can get more links and grow your business, right? 


Advertising is of course a good way to promote your content.  Still, reaching people with an email makes the process sound more formal. 

Also, when it comes to content promotion through outreach, you add more value to your email recipients and your target audience (which is also your prospects).  If you can convince website owners that linking to your content leads to mutual benefits, it's a win-win scenario.

Communities/ Forums 

It has niche specific forum sites where you can promote your content to your target audience.  Social media groups and communities are also good places for content promotion. 

However, it's not as easy as joining a forum and dropping your content links just like that.  You must become an active member and participate in the discussions that take place there. 

Once you've built a reputation among forum members, you can post your content to the community. 

If audiences find the content good enough, they will link back to it. 

Remember, you shouldn't post links to the group every time you post new content.  Doing this frequently can annoy people and they may not see your content at all. 

Make your moves wisely by promoting your content in the communities. 

Reverse Image Search 

Is someone using your visual asset without your knowledge? 

Don't worry.  I see it as an opportunity rather than a problem.  What if you can use the scenario to create a backlink while you fix the copyright infringement? 

Reverse image search is the key. 

Reverse image search refers to the practice of searching all indexed URLs on the Internet that contain the same or a similar image. 

You can perform a reverse image search using Google Images or Bing Images.  Alternatively, you can do it directly from Chrome. 

So how do you take advantage of reverse image search to build backlinks? 

Most website owners do not want to remove copied images because they provide value to their users.  That said, it is a piece of cake to secure a backlink from your website via image. 

All you have to do is send them a friendly email requesting a backlink in return. 

Skyscraper Technique 

Have you ever thought about creating something better than the top performing content in your niche? 

That is the root of the skyscraper technique. 

This technique emphasizes improvisation over top-performing content with a high number of backlinks. 

It does this to steal your competitor's backlinks so you can drive more traffic to your website and skyrocket your search engine rankings, all by creating an improved version of existing content. 

The first step is to identify the best performing content loaded with backlinks.  Do a Google search with a broad keyword for the top-ranked content and analyze it for backlinks using tools like Ahrefs. 

Next is to create an enhanced version of the content.  This is what you should do. 

  • Increase content length 
  • Add updated information and relevant images 
  • Implement a simple and attractive design 
  • Provide detailed information on the topic 

Once you've created your version of the content, it's time for the email broadcast.

Now, let's do some smart work. 

Instead of reaching out to random bloggers, reach out to people who have already linked to the content. 

Since they have linked to similar content, the chances of them linking to your content are high.  That's the idea. 

Internal Link Strategy 

Link building is not just about linking to or from other sites.  It's also about linking pages within your website. 

why is internal link building crucial? 

Your visitors are your top priority.  A bad user experience can drive them away as soon as they enter. 

This includes higher bounce rate and higher bounce rate which are a threat to the SEO of your website. 

The smoother the user experience, the more time they will spend on your website. 

With channeled internal linking, you help your visitors to navigate your web pages smoothly while offering a promising user experience. 

Your users are not the only ones browsing your site.  Search engine spiders do the same and when you link to internal pages, you open the way for them to better understand the context and rank the pages higher. 

The more internal links point to a particular web page, the more important the page is in the eyes of search engine bots.


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