Tools that Help in Link Building:Tactics You Should Avoid


Tools that Help in Link Building

As you know, link building is a time-consuming process. However, the results are long lasting if done right. 

Your link building toolkit is your magic wand. AbraCadabra!  And the whole process becomes simpler and more effective. 

Let me tell you about the top 5 tools that are helpful at every step of your link building journey. 

Google Search Console 

Google Search Console is an important tool for executing your link building strategy. 

This 100% free tool bridges the gap between your website and the search engine efficiently


It helps you identify problems and optimization options as early as possible so you can take appropriate action. 

One of the standout features of Google Console is link rejection. 

Expect!  Do not panic.  Let me remind you that not all links are created equal. 

Sometimes you may get backlinks from spammy sites and these backlinks can have a negative impact on your SEO. 

To be in Google's good books, your backlinks need to be from trusted sites, right? 

Simply specify which sites or web pages you want to disallow, and the Google Console does the rest. 

The tool also notifies you when your site receives a search engine penalty.  This way, you can take steps to fix the issues and lift the penalty. 


Semrush is a constant companion for many SEO specialists.  He backs up link building from four different verticals. Check them out below.

Backlink Audit –> Audit your backlink profile at any time and remove spam backlinks to avoid a search engine penalty.

Link Building Tool –> Boost your search for the right backlink opportunities, learn relevant information and monitor link progress.

Backlink Analysis –> Track specific backlink domains, analyze backlink profiles, and gain insight into link building strategies in use.

Mass Analysis –> Compare and evaluate the backlink profiles of up to 200 websites at once and identify more link building opportunities for your website.



The Moz platform offers a wide range of free search engine optimization tools.  When it comes to link building, Moz's Link Explorer is one of the best.

Once you enter the URL, the tool generates a comprehensive report, including information on backlinks, competitors, broken links, anchor texts, and potential link building opportunities. 

The Pro (premium) version of the tool gives you deeper details about each of the attributes. 

Also, this tool allows you to access the Page Authority and Domain Authority of the websites.  Install the tool's Chrome or Firefox extension and view this information on the go using MozBar.  It is 100% free. 



Ahrefs is a platform that primarily concentrates on off-page SEO.  The premium version of this tool unlocks many amazing features that reinforce solid link building:

Site Explorer –> Take any URL on the internet and get a bigger picture of your backlink profile.  You can analyze the profiles of your competitors, find out what sites they have linked to, and try to get links to the same sites.

Content Explorer –> Find the top performing content in your niche using keywords and analyze your link profile to see what fits your website's SEO.

Alerts –> Keep an eye on your competitors by receiving notifications whenever a specific site gains or loses backlinks.


Screaming Frog 

Looking for a tool to help you with end-to-end website audits?  If so, Screaming Frog is the ideal choice.  The tool is useful for both on-page and off-page SEO. 

Specific to link building, this tool helps you identify broken or faulty links (404 errors) and redirects.  In this way, you can prevent users from getting lost when browsing your site.  Also, fixing broken links will have a good impact on your SEO. 

While the paid version of the tool has more features to offer than its free counterpart, the free version is still a great place to start. 

Link Building: A Stan Ventures Case Study 

Let me give you a practical example of how we helped one of our clients rank #1 on SERP in just 2 weeks. 

Kitchenroom, a UK based website that offers fitted kitchen services, found it difficult to generate organic traffic despite having a great website with unique content and being in business since 2017. 

Jason, the founder of Kitchenroom, wanted more prospects in Oxfordshire to contact him and he too needed to rank at the top of the search. 

Our SEO rolled up their sleeves to discover the challenges we will face in the future. 

The main challenge we faced was that some of the client's competitors had a strong online presence with 10x more referring domains compared to Kitchenroom. 

On the other hand, Kitchenroom was falling behind in terms of authority due to fewer backlinks.

After a thorough analysis of the competition, we discovered that although competitors took advantage of backlinks to stay at the top of search, those links lacked authority. 

We found that building high-quality backlinks through genuine blogger outreach will help a client's website rank higher. 

Moving further, our outreach experts began contacting niche-specific bloggers to ensure placement of links for Kitchenroom on relevant sites. 

Once Jason narrowed down the sites and approved them, our native content writers produced content with naturally placed anchor text.  We share the content with bloggers and receive the live link shortly. 

Within two weeks, Jason started getting more calls as he increased the original traffic. 

The keywords we wanted Kitchenroom to rank for were in the top 3 positions and overall site traffic increased by 79%. 

Here's a Look at The Numbers.  

  • Traffic Value –> $739 + 3X 
  • Keywords –> 111 +107% 
  • Traffic –> 387 +40%

Link Building Tactics You Should Avoid 

It's not always about knowing both.  You also need to know what not to do in order to avoid or unlearn it in time.  This is also true for link building. 

Let me point out some black hat practices to avoid in the course of your link building journey. 

Pay For Links 

Paid link building manipulates search engine algorithms and is clearly a violation of Google's webmaster guidelines.  So you can end up with a penalty and that is very risky. 

Most paid links come from sites with a lot of outgoing links and are naturally low quality.  Again, low quality links can negatively affect your SEO. 

If you buy paid links to outbid your competitors, remember that they can buy links too.  In that case, your investment may not pay off. 

However, if paid marketing is not the main focus of your SEO strategy or you want to buy links just to increase your brand authority, you can opt for paid links.

Remember to include the rel=“nofollow” or rel=“sponsored” attributes on your paid links so they don't affect your website's SEO. 

If you take advantage of paid links solely to improve your search engine ranking, that is, of course, a red flag. 

Unnatural Links 

Are you placing links just because you want to increase your number of backlinks and rank higher in search? 

Do not do that. The tactic may backfire on you. 

Your link placement should add value to users and the website.  It should either direct users to a relevant source of information or allow search engine crawlers to better understand the context. 

Links that do not meet the criteria are recorded as spam links and you may face a penalty for the same. 

PBN Links 

Private Blog Networks (PBNs) are intended to create many links from a group of (often non-authoritative) websites to one website in order to earn money.  This is done to pass link juice to the money making site and improve your rankings in an unethical manner. 

Google hates PBN as it tricks the search engine algorithm into ranking a site higher using unfair means. 

If you use a PBN to improve your site's ranking, the whole strategy will collapse when Google finds it and imposes a penalty. 


Link building is a constant process and you can never expect to hit a dead end.  While it may seem like it takes more effort than any other SEO strategy, the payoff is huge and lasts long term. 

Once you achieve link building success, your site will already generate considerable organic traffic.  So you may not need to push yourself as hard as you initially did.  After all, you don't have to start from scratch every time.  All you need to do is maintain the standard of your website while presenting user-centric content and keeping an eye out for search engine algorithm updates.


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