How to do Semrush Keyword Research?



By Rich skills Last updated on Jul 14, 2022 

Keywords and  SEO are essential components of digital marketing. Keyword research is an important function of SEO. It takes time and effort to research the best keywords for paid and organic campaigns. Tools like Ahrefs, Google Ads, Semrush, Moz, and others make this easier. In this article, we will decipher the Semrush keyword research function.

Importance of Keyword Research 

Without keyword research, a digital marketing strategy is incomplete. To understand your target audience, maximize your reach, find the latest relevant topics for your site, get qualified leads, boost sales, build brand awareness, improve ad campaigns, and get clicks, keyword research appears near the top of the to-do list. The following factors necessitate the use of an effective keyword research tool:

• Changes in public search engine usage.

• Evolving search engines 

•  Changing trends 

• Finding organic competitors

A Semrush keyword research tool is an excellent blend of features and requirements. That is why internet marketers worldwide rely on Semrush for their small and large businesses. Semrush keyword research offers a variety of methods for gathering and analyzing the best keywords, and it supports 16 languages. The three fundamental methods are as follows:

• Using the Keyword Magic Tool to create a keyword master list

• Keyword Overview for quick analysis 

• Finding competitors with Keyword Gap

Semrush Keyword Research Overview-Get a Quick Analysis

Entering the keyword into the search bar and obtaining an overview of the same is the simplest and most straightforward method of conducting keyword research. For bulk analysis, you can enter up to 100 keywords. 




The Semrush keyword research overview displays the following information :


• Competition 

• Ads

• Related keywords

• Keyword ad history 

• SERP analysis

• Keyword difficulty 

• Keyword variations 

• Volume 

• Global Volume 

• Trend

• Questions

Ad History Report: View Past PPC Advertisers

The Ad History report enables you to identify the most recent advertising trends. You can use this section to see if anyone else has used the keyword you've entered in paid search.




Where to Find the Option? 

When you enter your keyword into the search box and get the overview, scroll down the page to the "Keyword Ad History" section, which displays the data as bar graphs. The "View Full Report" button is located beneath the graph. When you click on the full report, you will see all domains that bid on the given keyword and had a PPC ad in the previous 12 months.




In the ad history report, one can find the amount of ad traffic, total ads for the keyword you have entered, and the ad traffic price.  

Build a List of Keywords Using the Keyword Magic Tool

The most popular tool offered by Semrush is the Keyword Magic Tool. It is a comprehensive keyword analysis tool that aids in the creation of master lists. Long-tail keywords that are semantically related, exact matches, and more can be found.

Where to Find the Tool?

The Keyword Magic Tool is easily accessible on the dashboard, towards the left, in the menu listed below keyword research.

The following instructions will show you how to use the tool.:

• Assume you're creating a page called "Digital Marketing".

• The term "digital marketing" is a broad one. It is associated with several types of user intent. However, it is best to begin with the seed keyword. So, in the search bar, type "digital marketing."




• Look through the suggested groups on the left to find niche long-tail keywords and ideas for PPC ad groups. You can sort groups based on the number and volume of keywords.

• For example, if you offer digital marketing courses, you can use Semrush's Keyword Magic Tool to find relevant keywords by selecting "courses" from the list. The tool will now only display keywords related to digital marketing courses.




• Use Advanced filters to fine-tune your preferences for word counts, search volume, competitive density, and the number of SERP results.

• When shortlisting keywords, the two most important factors to consider are CPC value and keyword trend. 

• Select the keywords that correspond to your preferences, and then click the "add to list" button. Give your master list a name. You can also share it with your team. 

Find a Competitive Edge with Keyword Difficulty

You cannot rank for every keyword. As a result, it is critical to have a clear idea of where to focus your efforts first. The Keyword Difficulty metric displays the percentage difficulty level for each keyword. The higher the percentage, the more difficult it will be to outrank competitors for that keyword in organic search results.

Where to Find the Option? 

The overview and magic tool reports provide information about keyword difficulty. It is denoted as K.D. percent.




You can easily rank higher by using the K.D. option to find low competition keywords. You will be able to identify which keywords (high difficulty ones) are wasting your time and SEO resources.

Competitor-Based Keyword Research

The Semrush keyword research tool allows you to conduct competitor-based keyword research using websites that are already on the SERP. As a result, you begin your research with websites rather than seed keywords. The following steps are critical for this study:

• Find your organic competitors.

• Mention them in paid search.

• Compare the keyword portfolio.

Where to Find the Option?

You'll find the organic research option in the main menu below the Competitive Research section on the dashboard's left-hand side.




In the search bar, enter your domain name and click on the search button. You will get an overview report. 




To learn more about your organic competitors, go to the "Competitors" tab. A list of potential competitors, sorted by competition level, will appear. The list of domains can also be sorted by the number of common keywords. The arrow icon next to the website name opens it in a new tab, whereas clicking on the domain name displays a report for that website.




Compare Keyword Portfolios With Keyword Gaps

Want to see how your competitors are performing? Which keywords are you missing that your competitors are ranking for? Use the “Keyword Gap” feature by Semrush.

Where to Find the Option?

In the main menu, below the competitive research section, you will find the “Keyword Gap” option. 




How to use the Keyword Gap feature?

• Click on the Keyword Gap option in the main menu. 

• In the first box that says “you”, enter your website’s URL. 

• The subsequent boxes are for adding your competitors’ websites’ URLs.

• Clicking on the compare button will display a list of all keywords that your competitors are ranking for. 

• Analyze the details and drill down specific opportunities for your website.

You will also get to see the following details:

• Shared: The keywords common to you and your competitor.

• Missing keywords: The ones that you are not ranking for but your competitor is. 

• Weak: The keywords for which you have a rank lower than your competitor.

• Strong: The keywords for which you rank higher than your competitor.

• Untapped: These are the ones for which one of your competitors is ranking, but you aren’t. 

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